Abraaj Alkhaleej Auto
Crafting a future-focused brand identity that reflects Abraaj Alkhaleej’s advanced solutions and leadership in the automotive market
- Client
- Abraaj Alkhaleej Auto
- Services
- Visual identityAutomotive
- Year
- 2023
At Howa, we designed the visual identity for Abraaj Alkhaleej Auto to create a presence that reflects strength and professionalism in the automotive world.
We built on a bold visual language that pairs black with touches of yellow to express confidence, energy, and motion, with modern design elements that reinforce a sense of progress and distinction, so the brand appears with a complete identity that gives it a striking presence and positions it as a trusted choice that keeps pace with its customers’ ambitions.
Challenges
- An inconsistent visual identity across digital and print platforms.
- Difficulty standing out in a competitive automotive sector.
- The need for a brand system that can scale across new product lines and marketing materials.
What we did?
The redesign of the Abraaj Alkhaleej Auto brand led to a 25% increase in brand engagement, better recognition at field events, and greater public trust. The cohesive identity allowed confident entry into new markets, strengthening its position as a player in the automotive space.
Key deliverables: the refreshed logo and identity, the brand guidelines, and their application across print and digital platforms.
Solutions & results
Creating a bold, modern brand identity. We carried out extensive research, competitor analysis, and strategic brand positioning.
Visual identity system
A cohesive colour palette, typography, and design elements were created for a strong, recognisable brand identity.
Brand guidelines
A comprehensive brand guide was delivered to ensure consistency across all platforms and marketing materials.
Messaging & positioning
A clear brand voice and messaging framework were defined to resonate with your target audience.
